Social Media and Digital Marketing - Session 1

by Louisiana Small Business Development Center (LSBDC) Greater New Orleans Region

Date and Time

Tuesday November 10th 2020
Starting @ 8:30 am


on line

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ALL ATTENDEES MUST BE SEBD CERTIFIED. VISIT: to complete the short, free application process and receive your SEBD Certification Number. Everyone is online; shopping, communicating, researching and being entertained. The old "if I post it, they will come" is no longer a solid marketing strategy to compete in the new "information forward" digital world. This series will explore how to be digitally competitive and creative in your online digital marketing to reach new customers and old with your brand's message. Session 1 - Intro to Branding & Marketing Strategy • Overview of "what is a brand?" • Define the key elements of a brand including: logo, tagline, brand statement, and customer personas. • How to create an online marketing strategy Session 2 - Social Media and Email Marketing for Your Business • Identify and discuss key functions and demographics for main social media platforms, and how to set goals for each platform. • Review of social media posting and tracking tools • Introduction to Email Marketing Best Practices Session 3 - Optimization and Searchability • Google Search, Google My Business, Google Maps • Keywords and competitor analysis: Research and identify industry keywords using online tools • Reputation Management: Discuss online resources and tips for reputation management of your business Session 4 - A Deeper Dive into Key Social Media Channels • Facebook - In depth look at Facebook for business including boosting Posts and content tips. guidelines for image sizing, and composition and content • Instagram - In depth look at Instagram for business including useful apps to create content, hashtag guide, and tips on how to grow followers based on target audience. • Best practices for Twitter, Pinterest, Snapchat Speaker(s): Erik D. Waters, Business Consultant, LSBDC Co-Sponsor(s): Louisiana Department of Economic Development, Hispanic Chamber of Commerce of Louisiana Registrant companies must be SEBD Certified. See above for instructions. Register:

About Louisiana Small Business Development Center (LSBDC) Greater New Orleans Region

Provides a team of consultants who consulting services for business plans, sales & marketing, human resources, technology commercialization, financial analysis, financing, management, international trade, risk management, and growth management.