How To Pivot and Elevate Your Small Business Through Social Media


Date and Time

Tuesday December 15th 2020
Starting @ 12:00 pm



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There’s no denying that small businesses have suffered a great impact and fallout from the COVID-19 pandemic. From a shortage of toilet paper on the shelves to the closure of non-essential businesses, these unprecedented times have fundamentally changed consumer shopping behavior. With a decrease in foot traffic, social media is the new Main Street for small businesses. In this webinar, presented by social media and strategy experts Crystal Capello-Colon and Ashley Carr, you will learn the best practices to market, advertise and increase the consumer base and sales of your small business using social media. Key Takeaways Determining and identifying your ideal social media audience Fostering community through social creatively, conversationally, and tactically Learn to pivot a brand’s digital presence in this new normal Understanding changing consumer expectations and increased competition across the digital space Presented by Crystal Capello-Colon Crystal is a Senior Director on the Strategy team with over 8 years of experience in social media marketing. Having been with Fullscreen for the last 5 years, she has overseen the development of research, measurement, and social strategy for leading brands like Disney, Hard Rock Cafe, American Girl, Timberland, and more. Crystal is skilled at telling stories built from data to help direct her client’s marketing strategies and was recently recognized as a Cynopsis Rising Star Honoree. Prior to working at Fullscreen, Crystal led social strategy and digital partnerships for brands and talent as a Digital Strategy Account Executive at public relations firm IDPR. Presented by Ashley Carr Ashley Carr, Associate Director of Strategy at Fullscreen, has led social strategy on brands like Prime Gaming, AT&T, Mary Kay, Disney and more. Prior to Fullscreen, Ashley sunk her teeth into the agency circuit with time at Mullen Lowe, Ogilvy and few start-ups, touching brands like California Avocados, TBS’s American Dad and Family Guy, Bose and more. With an educational background in both journalism and sociology, Ashley has a passion for people, storytelling and discovering the internet’s next best thing.............................................................. Reghister:


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